Imagine you’ve laid all of the groundwork for your first foray into the metaverse. The designs are authentic, the messaging spot on and the promotion humming. Then, your platform of choice crashes at the moment of launch. That’s what happened to Chipotle. As part of The Drum’s Metaverse Deep Dive, we catch up with the restaurant chain to hear how it rallied to make its Halloween ’Boorito’ promotion an early metaverse case study of success.
Roblox and Chipotle Mexican Grill have collaborated for some special in-game surprises this Halloween season. Roblox is a widely popular game and this new
WASHINGTON (dpa-AFX) - Chipotle Mexican Grill, Inc. is opening a virtual location on online game platform Roblox to celebrate the 21st year of Boorito, a fan favorite Halloween event.With the Chipotle