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Lessons learned from Chipotle's Halloween metaverse scare

Imagine you’ve laid all of the groundwork for your first foray into the metaverse. The designs are authentic, the messaging spot on and the promotion humming. Then, your platform of choice crashes at the moment of launch. That’s what happened to Chipotle. As part of The Drum’s Metaverse Deep Dive, we catch up with the restaurant chain to hear how it rallied to make its Halloween ’Boorito’ promotion an early metaverse case study of success. ....

Tressie Lieberman , Chipotle Mexican Grill , Boorito Halloween , Burrito Mummy , Chip Bag Ghost , Social Media ,

NFTs could be the ticket to your next great meal

Big chain restaurants and local chefs are experimenting with NFTs and the metaverse to help market their brands. ....

United States , Mike Winkelmann , Dania Maxwell Los Angeles , Mark Cuban , Tressie Lieberman , Brad Miller , Los Angeles , Courtney Casas , Andy Wang , Tom Colicchio , Tabit Lb Burger , Luke Tabit , Daniel Munoz , Utpal Dholakia , Shirley Chung , Martha Stewart , Ashland Hill , Jeremy Fall , Caryl Chinn , Rice University , Chef Brad Miller , Original Burger Boy , Borden American , Mount Olive , Probably Nothing , Burger Boy ,

Roblox x Chipotle: How to Get a Free Burrito - Event Details, Start Time, & More

Roblox and Chipotle Mexican Grill have collaborated for some special in-game surprises this Halloween season. Roblox is a widely popular game and this new ....

Chipotle Mexican Grill , Twenty One Pilots , Chipotle Event , Chip Bag Ghost , Burrito Mummy , Spicy Devil , Chipotle Boorito , Chipotle Inspired Roblox , Xbox One , Xbox Series ,

Chipotle Just Opened A Virtual Restaurant In 'Roblox'

Chipotle is bringing its popular Halloweentime Boorito campaign to a new frontier. The Mexican chain has become the first restaurant to open a virtual ....

Chris Brandt , Halloweentime Boorito , Boorito Maze , Chip Bag Ghost , Burrito Mummy , Spicy Devil , Gucci Garden Experience ,

Chipotle To Open Virtual Location On Roblox; $1 Mln In Free Burritos

WASHINGTON (dpa-AFX) - Chipotle Mexican Grill, Inc. is opening a virtual location on online game platform Roblox to celebrate the 21st year of Boorito, a fan favorite Halloween event.With the Chipotle ....

United States , Chris Brandt , Chipotle Mexican Grill Inc , Mexican Grill , Chipotle Boorito Maze , Chip Bag Ghost , Burrito Mummy , Spicy Devil , Chief Marketing Officer ,