Three industry executives said Chinese brands like OnePlus and Realme are soon likely to exit the television business altogether in India, or significantly downsize it. Emails sent to OnePlus and Realme remained unanswered till press time on Thursday.
TV Brands: Three industry executives said Chinese brands like OnePlus and Realme are soon likely to exit the television business altogether in India, or significantly downsize it. Emails sent to OnePlus and Realme remained unanswered till press time on Thursday.
Karuna SharmaFeb 22, 2021, 10:00 IST
IPL 2020 sponsorship crossed the ₹500 crore mark last season
Following a public outcry over IPL’s association with Vivo India, the Chinese smartphone and technology brand, was suspended from the title last year.
Now that the brand is back as title sponsor for IPL 2021, we speak to brand experts to find out if there’s a chance of this association with the tournament backfiring for BCCI. Before the beginning of Indian Premier League season 13 last year, there was a storm of anger on social media as a reaction to the Indo-China border dispute. People were calling a ban on all Chinese products and uninstalling Chinese or China-funded apps.