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ALL-Accor Live Limitless sets out the next chapter with Paris Saint Germain

ALL-Accor Live Limitless sets out the next chapter with Paris Saint Germain
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Sponsorship and Hospitality - the winning duo?

Building and maintaining brand awareness and image is a constant battle for hospitality professionals in the midst of the current media noise. Many of them can count on brands that are now well identified by their targets, but competition is tough and it is necessary to stay on the "top of mind" of consumers who increasingly choose their purchases as an affirmation of their convictions. ....

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ALL-Accor Live Limitless sets out the next chapter with Paris Saint Germain

After three highly successful years as a major partner and official jersey sponsor of Paris Saint-Germain, Accor has decided to extend its commitment with the French football giant, albeit in a different capacity, for a further four years to promote its lifestyle loyalty program. In the new partnership, ALL-Accor Live Limitless will now be visible on the sleeve of PSG’s training jersey, while a major focus of the collaboration will be on using Paris Saint-Germain assets to engage with and offer unique experiences to ALL – Accor Live Limitless members all over the World. ....

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