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Virginie Barboux joined Adagio as Senior Vice-President of Customers and Marketing

Adagio, the European leader in aparthotels, announces the arrival of Virginie Barboux as Senior Vice-President of Customers and Marketing, member of the management committee. She specifically takes charge of management of the Communication, Marketing, Customer Experience, CSR and Design functions of the company. ....

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Sponsorship and Hospitality - the winning duo?

Building and maintaining brand awareness and image is a constant battle for hospitality professionals in the midst of the current media noise. Many of them can count on brands that are now well identified by their targets, but competition is tough and it is necessary to stay on the "top of mind" of consumers who increasingly choose their purchases as an affirmation of their convictions. ....

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