Zaxby’s Signature Sandwich Goes National
March 2, 2021 · ·
Athens, GA (
Restaurant News Release) The Chicken Sandwich War Ain’t Over Yet ™. The national rollout of
Zaxby’s acclaimed Signature Sandwich is underway. All 909 locations across the brand’s 17-state footprint are now stocking the no-longer-secret weapon first launched in test markets in October 2020. During the test, Zaxby’s new Signature Sandwich exceeded the performance of the existing hand-breaded fillet by 600%.
“When it comes to portion size, flavor and quality ingredients, Zaxby’s is in it to win it,” said Joel Bulger, CMO. “While we may not be the largest brand competing in the sandwich war, I’m confident we have the right ingredients to win on taste and make chicken sandwich enthusiasts switch to Zaxby’s.”
March 2, 2021 · ·
Athens, GA (
RestaurantNews.com) The Chicken Sandwich War Ain’t Over Yet ™. The national rollout of
Zaxby’s acclaimed Signature Sandwich is underway. All 909 locations across the brand’s 17-state footprint are now stocking the no-longer-secret weapon first launched in test markets in October 2020. During the test, Zaxby’s new Signature Sandwich exceeded the performance of the existing hand-breaded fillet by 600%.
“When it comes to portion size, flavor and quality ingredients, Zaxby’s is in it to win it,” said Joel Bulger, CMO. “While we may not be the largest brand competing in the sandwich war, I’m confident we have the right ingredients to win on taste and make chicken sandwich enthusiasts switch to Zaxby’s.”
February 23, 2021 · ·
Athens, GA (
Zaxby’s is bringing hand-breaded goodness and finger-licking deliciousness to a second location in Bradenton, Fla. Located at 5020 14
th St., the new Zaxby’s is owned and operated by Britt Smallwood, a Manatee County resident who opened his first Zaxby’s in Manatee County in 2017. Featuring a fresh store layout, the new Bradenton Zaxby’s is scheduled to open for drive-thru, order ahead and curbside pick-up on Monday, March 1, 2021. The dining room will open at a later date pursuant to corporate guidelines.
“We’re excited to bring a second Zaxby’s location to the Manatee County community,” said Britt Smallwood, Zaxby’s licensee and owner of Palmwood Foods, LLC. “I’m a second generation Zaxby’s licensee and have embraced the brand ever since my dad opened his first store 18 years ago.”
ATHENS, Ga., Jan. 19, 2021 /PRNewswire/ Zaxby’s, the fast-casual restaurant best known for its chicken fingers, wings and signature sauces, is bringing the sweet and the heat with its newest limited time offer. Zaxby’s boneless wings are tossed in General Tso’s sauce served with a side of ranch, crinkle fries, Texas toast and a 22 oz. Freestyle beverage. Starting at $6.49, General Tso’s boneless wings meal is available until February 28 at participating locations while supplies last. Prices may vary by location.
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“General Tso’s is Far-Eastern flavor with a kick from down South,” said Zaxby’s CMO Joel Bulger. “Zaxby’s has experimented with Asian-inspired cuisine and had huge success with our guests, who look to us for adventurous flavors and surprising combinations.”