Zaxby’s Signature Sandwich Goes National
March 2, 2021
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Athens, GA (
Restaurant News Release) The Chicken Sandwich War Ain’t Over Yet ™. The national rollout of
Zaxby’s acclaimed Signature Sandwich is underway. All 909 locations across the brand’s 17-state footprint are now stocking the no-longer-secret weapon first launched in test markets in October 2020. During the test, Zaxby’s new Signature Sandwich exceeded the performance of the existing hand-breaded fillet by 600%.
“When it comes to portion size, flavor and quality ingredients, Zaxby’s is in it to win it,” said Joel Bulger, CMO. “While we may not be the largest brand competing in the sandwich war, I’m confident we have the right ingredients to win on taste and make chicken sandwich enthusiasts switch to Zaxby’s.”