Social commerce s rapid growth by 2030 combines e-commerce and social media, focusing on affordable products. Trust and authenticity are vital as social commerce gains popularity, especially post-COVID-19, impacting consumer behavior and brand reputation.
The coming together of e-commerce and social media to create a new business channel, social commerce is increasingly gaining traction in the retail space. Consumers discover and purchase goods and services directly through social media platforms like Facebook, Instagram, and YouTube among others.