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TikTok Made Me Buy It: Is 2022 The Year Of Shoppable Media?

Last year, ‘lipstick brother’ Li Jiaqi sold almost $2bn of products on China’s Singles’ Day. With the likes of TikTok running headlong into the shoppable space, the number of similar stories will only increase. Is this the year of shoppable media? And if it is, how can smart brands get involved? We asked five experts from The Drum Network. ....

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