Bonus Episode: Charitable Crowdfunding
April 13, 2021
A new report examines how crowdfunding fits into the larger philanthropic landscape and perceptions of crowdfunding by both crowdfunding donors and non-crowdfunding donors while also looking at charitable behavior during the COVID-19 pandemic.
The study,
Una Osili, Ph.D., is associate dean for research and international programs and Efroymson Chair in Philanthropy at the Lilly Family School of Philanthropy. “One of our big questions around 2020 is that in addition to studying how donors were giving, we were also looking at how philanthropy was changing during the pandemic,” she said. “What is very clear is that crowdfunding now is an important part of the philanthropy landscape and that is likely to continue going forward.”
Familiarity Breeds Crowdfunding Donations
April 13, 2021
Crowdfunding and social media donors are more likely to give to family members or a friend than a stranger but when asked specifically about giving generally during the pandemic, they were slightly more likely to give to strangers.
More than half of crowdfunding or social media donors (52.5%) contribute to a family member or close friend compared with nearly one-third (29.3%) who contribute to a stranger. When asked specifically about giving generally during the COVID-19 pandemic, 38.5% of all donors said they gave to strangers and 47.2% of donors who typically contribute to crowdfunding campaigns gave to strangers.
The statistics come from a new study,