Familiarity Breeds Crowdfunding Donations

Familiarity Breeds Crowdfunding Donations
April 13, 2021
Crowdfunding and social media donors are more likely to give to family members or a friend than a stranger but when asked specifically about giving generally during the pandemic, they were slightly more likely to give to strangers.
More than half of crowdfunding or social media donors (52.5%) contribute to a family member or close friend compared with  nearly one-third (29.3%) who contribute to a stranger. When asked specifically about giving generally during the COVID-19 pandemic, 38.5% of all donors said they gave to strangers and 47.2% of donors who typically contribute to crowdfunding campaigns gave to strangers.
The statistics come from a new study,

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