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KING'S HAWAIIAN CELEBRATES HOW SLIDER SUNDAY UPGRADES TAILGATING SEASON WITH THE SLIDER SUNDAY MILLION DOLLAR SHOWDOWN

/PRNewswire/ Slider Sunday meals made on soft, fluffy and sweet King s Hawaiian bread are the MVP of any football Sunday tailgate. To celebrate, King s. ....

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King's Hawaiian Makes Valentine's Day Sweeter with the Launch of Sandwich Grams

LOS ANGELES, Feb. 1, 2022 /PRNewswire/ This February, King s Hawaiian® has the sweetest gift for the sandwich lover in your life. Through partn. ....

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King's Hawaiian Is Taking America's Most Iconic Sandwiches Up A Notch With A Hawaiian Spin This April

King's Hawaiian Is Taking America's Most Iconic Sandwiches Up A Notch With A Hawaiian Spin This April
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Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers

Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Brian Steinberg, provided by
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Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the sho ....

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King's Hawaiian And Guy Fieri Join Forces To Take Sandwich Lovers To Flavortown

King s Hawaiian And Guy Fieri Join Forces To Take Sandwich Lovers To Flavortown
Guy Will Showcase How Everything s Better Between King s Hawaiian Bread In 2021
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® announced today a year-long partnership with chef, restaurateur and New York Times Best Selling author Guy Fieri who will play a key role in the brand s new campaign, which showcases King s Hawaiian as an essential part of every sandwich, and brings to life how everything is better between King s Hawaiian bread. The multi-million dollar campaign, the company s first omnichannel marketing campaign with a celebrity spokesperson, will feature Fieri in TV commercials and online advertising, a digital content series, retail activations, public relations and social media campaigns, and more throughout 2021. ....

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