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Creative critique from a gender lens: 22-26 February | Advertising


The ad sends out a very important message in an interesting way: change starts at home. The increased responsibility of childcare is quite burdensome for new mothers. Men should naturally share these responsibilities, out of choice. As we say in our training programmes, except breast-feeding, everything else can be done by men. What is interesting is that the ad doesn’t just show the man preparing to take care of the newborn, but also preparing his son for the new arrival in the family. Congratulations to the team for a film that perfectly fits the brand identity with a very relevant social message. ....

Campaign India , The Work , Creative Critique , Dr Sharada , Population First , Center Fruit , Indian Advertising News , Tata Power , Tata Sky , பிரச்சாரம் இந்தியா , தி வேலை , படைப்பு விமர்சனம் , டாக்டர் ஷரதா , பாப்யுலேஶந் முதல் , மையம் பழம் , டாடா பவர் , டாடா வானம் ,

Center Fruit gum launches new campaign via Outreach Nepal starring Swastima Khadka


March 4 2021, 11:00 am | BY Kim Shaw | No Comments
Center Fruit, Nepal’s largest gum brand from Perfetti Van Melle has announced Nepalese actress Swastima Khadka as its brand ambassador. Khadka will be seen in Center Fruit’s latest Campaign that embodies the brand’s purpose of mood upliftment through its tagline Mood Ting Tong.
 
Center fruit’s new tvc showcases unavoidable moments of boredom in daily life. The character played by Khadka is seen in a situation of extreme boredom, waiting for a bus which has been delayed by an hour. This is when she decides to pop in a Center Fruit whose fruity taste instantly lifts her spirits. ....

Anusana Shrestha , Mayank Pandey , Swastima Khadka , Saroj Maharjan , Perfetti Van Melle , Center Fruit , Creative Team , Mood Ting , Country Manager , Creative Officer , Anil Shrestha , மயங்க் பாண்டே , பேர்பேத்தி வேன் உருக , மையம் பழம் , படைப்பு அணி , மனநிலை டிங் , நாடு மேலாளர் , படைப்பு அதிகாரி , அனில் ஸ்ரேஸ்தா ,