The ad sends out a very important message in an interesting way: change starts at home. The increased responsibility of childcare is quite burdensome for new mothers. Men should naturally share these responsibilities, out of choice. As we say in our training programmes, except breast-feeding, everything else can be done by men. What is interesting is that the ad doesn’t just show the man preparing to take care of the newborn, but also preparing his son for the new arrival in the family. Congratulations to the team for a film that perfectly fits the brand identity with a very relevant social message.