The first and only Black-centric car magazine. (Photo Credit: RP) After kicking off Black History Month honoring Carol H. Williams, the advertising goddess behind one of the most successful deodorant taglines in history,
Auto Trends with JeffCars.com continues its celebration over the next two Saturdays, talking to Randi Payton.
Payton, who has been one of the leading automotive media advocates to help drive diversity in the automotive arena, launched the first and only Black-centric car magazine,
African American On Wheels. After successfully launching his first car magazine in the mid-nineties, it didnât take long before the multicultural media maven expanded his publishing portfolio to focus on both the Latino and the Asian communities.
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In honor of Black History Month,
Auto Trends with JeffCars.com goes one-on-one, with the woman who was responsible for one of the most successful deodorant ad campaigns from the seventies that still resonates today. Arguably some would claim it’s one of the most famous advertising taglines of all time. It ranks in the same league, as Nike’s “Just do it” or Wendy’s “Where’s the beef?” taglines.
As those in the advertising world realizes, a great tagline can drive culture. It can cause one to dream. It can motivate one to move mountains. It can even lead one to be a part of change, joining a movement. Williams’ creative gifts has led her to embody the aforementioned attributes, with every campaign she touches.
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