Washington, D.C. – The
MOBE (Marketing Opportunities in Business and Entertainment) Symposium celebrates Women’s History Month (March) with a week-long series devoted to
Women in Advertising beginning Monday, March 1. Each of the five programs will air at 7 p.m. EST on the Symposium’s Facebook Live and YouTube Live channels and is part of MOBE’s Advanced Marketing Series.
The March 1 program will feature an examination of DEI (Diversity, Equity and Inclusion) called Ride Or DEI? followed on Tuesday, March 2 with a discussion with CEOs called Power Players: Transforming Madison Avenue. The week’s remaining topics will focus on Creatives: How Is Storytelling Changing (Wednesday, March 3), Advertising Sales: Follow the Money (March 4) and Chief Marketing Officers: ROI in the New Paradigm (March 5). The complete list of panelists (which follows on a separate page below) is comprised of presidents, CEOs and senior executives at some of the industry’s top agencies.
230+ sessions curated by the SX community, for the SX community.
The two-step online process
PanelPicker® was developed to encourage the SXSW community to enter proposals and have a significant voice in Conference programming. Community votes comprise 30% of the final decision plus input of the SXSW Staff (30%) and Advisory Board (40%). Together these percentages helped to determine the final content lineup. Proposals ranged from music and film to tech and culture and more across our 2021 Themes.
Sessions that are part of today’s announcement include top-level speakers from notable companies, universities, and creative industries including
Billboard,
Condé Nast,
UT Austin, and many more.