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Cadbury in hot water over new Dairy Milk flavour and fans say it s not a good thing

Cadbury in hot water over new Dairy Milk flavour and fans say it s not a good thing
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Cadbury Dairy Milk Curtis Stone s Caramel Slice officially launches

Cadbury has released a special-edition Cadbury Dairy Milk block in collaboration with Aussie icon and Michelin-starred chef, Curtis Stone – and it’s sure to be an instant hit.

Paul chatfieldLeanne whiteCurtis stoneVice presidentCadbury dairy milk caramel sliceCadbury dairy milk curtis stoneCaramel sliceDairy milk curtis stone caramel sliceColes general managerCaramel slice

Ellie Warburton serves treats in her York store

AN upmarket cake shop run by one of Britain’s best-known bread companies is promising tasty treats in the centre of York.

North yorkshireUnited kingdomEllie warburtonJonathan warburtonEllie warburtonsDebbie rudkinWarburtons cakesCookie doughCaramel sliceJames streetEllie warburtons cakes

Warburtons Moves Into Cakes Market

27th May 2021 Bakery giant Warburtons is launching a new range of “premium” sweet treats under the brand Ellie Warburtons Cakes. The cakes will initially be trialled at two pop-up shops in Skipton and Harrogate, which will open on 28 May and 4 June, respectively. Trading throughout the summer, they will offer eight flavours of sweet cakes, including a Cookie Dough with Caramel Slice and Lemon with Blackberry Compote, priced at £3 each. The company will also be launching an online store from 21 June where consumers can order the cakes for home delivery. Warburtons did not say whether it was planning a rollout into supermarkets.

North yorkshireUnited kingdomJonathan warburtonEllie warburtonEllie warburtonsCookie doughCaramel sliceBlackberry compoteவடக்கு யார்க்ஷயர்ஒன்றுபட்டது கிஂக்டம்ஜொனாதன் வார்பர்டன்குக்கீ மாவைகேரமல் துண்டு

Why Warburtons is smart to go posh with its new cake sub-brand

The 145-year old brand, which is famous for its bread, bagels and crumpets, is rolling out the premium treats under a new sub-brand called Ellie Warburton – named after the great, great auntie of chairman Jonathan Warburton. The range – which includes Cookie Dough with Caramel Slice and Lemon with Blackberry Compote – will be available from two local pop-up shops in Harrogate and Skipton as a six-month trial. Should it prove popular, Warburtons will use its extensive distribution network to get the cakes on supermarket shelves across the UK. It’s a canny move from Warburtons, which is leveraging its flexibility as a family business to invest in new production lines and run trials of potential products to see if they hit home.

United kingdomNorth yorkshireEllie warburtonJonathan warburtonMary berryBoris johnsonCookie doughCaramel sliceBlackberry compoteLumina intelligenceஒன்றுபட்டது கிஂக்டம்வடக்கு யார்க்ஷயர்ஜொனாதன் வார்பர்டன்மேரி பெர்ரிபோரிஸ் ஜான்சன்குக்கீ மாவை

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