27th May 2021
Bakery giant Warburtons is launching a new range of “premium” sweet treats under the brand Ellie Warburtons Cakes.
The cakes will initially be trialled at two pop-up shops in Skipton and Harrogate, which will open on 28 May and 4 June, respectively. Trading throughout the summer, they will offer eight flavours of sweet cakes, including a Cookie Dough with Caramel Slice and Lemon with Blackberry Compote, priced at £3 each.
The company will also be launching an online store from 21 June where consumers can order the cakes for home delivery. Warburtons did not say whether it was planning a rollout into supermarkets.