Kyiv-based Bickerstaff.734 has been forced to search for opportunities abroad as the war against Russia continues. In the wake of the agency winning its first Cannes Lions, its creative director explains what the award means
Marketing leaders at TikTok, Roku, Mastercard and more share how consumer behavior has changed as a result of the pandemic. The interviews were conducted at the 2022 Cannes International Festival of Creativity.
Marketing leaders from different companies share how they pivoted their companies during uncertain times. The interviews took place at the 2022 Cannes Lions International Festival of Creativity.
The pandemic accelerated change for companies. Accenture's chief marketing and communications officer talks about how digital and data innovations, including the "digital twin", help companies model new strategies for growth.