Clarifying the streaming giant’s plan of including advertisements in their streaming platform, Sarandos, Co-CEO, Netflix mentioned that they’ll only be adding a new ad-tier and not introducing ads per se on the platform
In Grand Prix, India (5) was second to USA (11) but it beat them 2-1 in Titanium Lions. With a 47-medal haul, 2022 is the best year for India versus the 40-metal haul in 2017. Similarly, BestMediaInfo.com compiles the list of many firsts for India at Cannes Lions 2022.
Among the many firsts, India wraps up its campaign with the 5th Grand Prix and 2 Titanium Lions. Dentsu Creative Bengaluru became the most awarded agency by winning three Grand Prix and one Titanium Lion. Leo Burnett Mumbai picked its first Grand Prix while Ogilvy Mumbai/Wavemaker India become the only WPP agency to win a Titanium Lion this year