Dija acquires Genie in bid to expand 10-minute delivery service
London-based grocery delivery startup Dija has acquired Cambridge startup Genie as it expands its service across the UK.
Dija, which was founded by former Deliveroo executives, launched earlier this month and promises to deliver groceries within 10 minutes.
It is the latest player to join the ever-expanding food delivery space and already has four warehouse hubs operating in South Kensington, Fulham, Hackney and Islington.
Each hub carries more than 2,000 products sold at recommended retail prices and claims to use data to “spot buying patterns”.
It plans to open 20 further hubs in the capital but wants to expand this further out with the acquisition of Cambridge-based delivery startup Genie for an undisclosed sum.
Dija acquires Cambridge-based Genie to expand its 10-minute grocery service across UK
Dija, the London-based grocery delivery startup backed by Blossom Capital, Creandum and Index Ventures, has acquired Cambridge, U.K.-based Genie, in what looks in part like an acqui-hire.
The deal, for which terms remain undisclosed, will see Genie founders Tim Chan and Callum MacBeth join the Dija team and also includes company assets. Having launched Genie in Cambridge, a U.K. city known for its university, they’ll be tasked with supporting Dija’s growth outside of London.
Founded by Alberto Menolascina and Yusuf Saban, who both spent a number of years at Deliveroo in senior positions, Dija launched in London earlier this month and is just one of a host of European startups that promise to deliver grocery and other convenience store items on-demand. They do this by building out their own hyper-local, delivery-only fulfilment centres so-called “dark stores” and recruiting their own d
Genie founders Tim Chan and Callum MacBeth will join the Dija team to support growth outside London
Ultra-fast grocery service Dija has acquired Cambridge-based 15-minute drink and snack delivery startup Genie to “support the company’s expansion across the UK”.
Dija was established last year by former Deliveroo executives Alberto Menolascina and Yusuf Saban and launched in London earlier this month, delivering grcoeries from four warehouse hubs in South Kensington, Fulham, Islington and Hackney.
Genie launched last year delivering snacks, drinks and everyday essentials in 15 minutes or fewer with late-night opening hours, again from dedicated ‘dark stores’.
As part of the acquisition, Genie founders Tim Chan and Callum MacBeth will join the Dija team to support growth outside London.