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Glass and a half of tears: VCCP's rules for those Cadbury ads that hit you in the feels thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
The past 12 years have been turbulent ones for Cadbury, but a Grand Prix-winning campaign for its signature Dairy Milk brand that tapped history and purpose has helped reinvigorate its fortunes. ....
Cadbury was bought by U.S. company Kraft in 2010, which also produces Philadelphia cheese and Toblerone Production of the historic British chocolate then gradually moved away from Bourneville to sites in Europe Third biggest chocolate factory of Mondelēz International, Bludenz in Germany, makes 600,000 bars a day Now 125 million bars currently made in Germany and across Europe will be made in Birmingham from 2022 Trade Unions welcome the move, saying it represented a vote of confidence in the UK workforce post-Brexit ....