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How Google is assisting APAC news publishers to up their digital game The tech company announced that it has invested $33 million in GNI and supported more than 1,000 news organizations across Asia-Pacific by Updated: Apr 23, 2021 8:31 AM Tech giant Google is expanding its programmes and partnerships in the Asia Pacific that are aimed to help publishers take advantage of digital technology. As publishers reassess their business models, Google has rolled out various programmes like Google News Initiative (GNI), digital growth training, the launch of Subscription Labs, and investment in fact-checking to combat the menace of fake news. Google APAC Head of Media, News & Entertainment Partnerships Rohan Tiwary has provided an update on the company s support for Asia’s news industry. ....
Using experiments to help publishers build subscription success Last year, Google News Initiative Asia Pacific (GNI-APAC) launched its pilot Subscriptions Lab with eight publishers that represented a diverse cross-section of print and digital native news organisations. After the four-month intensive programme, GNI-APAC Subscriptions Lab reported on insights and results of the project at this yearâs Asian Media Leaders eSummit. | April 12, 2021 : At the 2021 Asian Media Leaders eSummit, Rohan Tiwary (top left), Head of Media, News & Entertainment Partnerships at Google Asia Pacific, Sheena Bhalla (top right), Data and Innovation Lead for GNI-APAC, and Uma Patel (bottom), Senior Consultant (Business Strategy) at FT Strategies. ....