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Stand With Consumers To Truly Connect With Them

From long-term existential threats including the climate catastrophe to global crises such as the ongoing Russian invasion of Ukraine, major threats and the movements that respond to them have massive salience around the world. Caroline Parkes, chief experience officer at Rapp UK, argues that brands standing with those movements through every element of their customer experience isn’t only the right thing to do – it pays dividends in the long run. ....

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Australia scores three finalists in LIA Branded Entertainment shortlist; three in Music & Sound

London International Awards (LIA) has announced the shortlist for Branded Entertainment and Music & Sound. ....

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Cannes juror reflections: humour in short supply as brands join 'purpose parade'

Cannes juror reflections: humour in short supply as brands join 'purpose parade'
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Cannes Lions: See all the Grand Prix winners

Cannes Lions: See all the Grand Prix winners
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Reddit, Burger King And Warner Music Win Grand Prix At Cannes

Reddit, Burger King And Warner Music Win Grand Prix At Cannes
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