Budi Tanzi News Today : Breaking News, Live Updates & Top Stories | Vimarsana

PHOTO:
supattra pongsuwan/EyeEm
Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It s built on anonymized group-targeting principles vs. individuals. Google calls these groups “Federated Learning of Cohorts,” or FLoC, where brands won’t be able to determine who they are targeting specifically, but will still get to curate relevant advertisements based on the interests of each FLoC. It’s currently rolled out for about a month now in a developer origin trial in Chrome.  ....

Ken Glueck , Budi Tanzi , Rebecca Rosborough , Patrick Oleary , Marshall Vale , James Rosewell , Monster Agency , Party Cookies In Chrome , Privacy Sandbox , For An Open Web , Journalism Project , Marketers For An Open Web , Open Web , Partnership For Responsible Addressable Media , Google Privacy Sandbox , Say Goodbye , Third Party Cookies , Isnt About , Chromium Projects , Patricko Leary , Privacy Into , Handle Authenticated , Demand Side Platforms , How Apple , Tracking Rules Are Impacting Advertisers , Started Now ,