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Thursday Night Thunder Returns With The SRX Series

Stock car racing is back on ESPN this week with Tony Stewart s SRX Series. CEO Don Hawk believes the series could go international soon, expanding this concept. ....

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Nfluence, Targeting 'Micro-Influencers,' Raising $4M - Orange County Business Journal

Nfluence, an Irvine content creator marketing platform, is raising $4 million for its current seed round. ....

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How Gerry Cardinale Became the Go-to Dealmaker in Sports and Hollywood

Gerry Cardinale reveals the playbook for his $7.5 billion firm RedBird Capital and discusses the challenges of building a new stadium for AC Milan. ....

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Microsoft Among Deals That Helped NBA Set Record $1.46 Billion in Sponsorship Revenue

IEG tracks sponsorship spending throughout pro leagues, including the National Football League. Its parent company is investment firm Bruin Sports Capital, founded by George Pyne, a well-respected sports executive and former NASCAR chief operating officer.
The NBA saw 13 new deals during its 72-game campaign, including from Microsoft. The tech sector helped the league bring in roughly $115 million per year in new spending. IEG said tech categories, lottery, gaming, telecommunications and banking pay more than $100 million annually for NBA sponsorships.
In a statement, Peter Laatz, IEG global managing director, also noted the NBA is within the NFL in sponsorship deals. The NFL made $1.62 billion from deals for its pandemic season. Laatz added the star power, number of games, variety of sponsorable assets and global popularity of the NBA all contribute to the league s continued growth. ....

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New multi-million dollar offer could change the face of the game in New Zealand as tech investors seek piece of All Blacks pie

Herald can reveal.
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The deal, should it be signed off by New Zealand Rugby’s provincial unions in the coming months, would be the biggest seachange since the game turned professional 25 years ago, and the largest transaction of this nature in NZ sports history.
New Zealand Rugby and Silver Lake have been in talks for over nine months, with the
New Rugby Australia Chief Executive outlines his vision for rugby in Australia as he takes over on his first day in the new role.
While Silver Lake’s minority stake remains under negotiation and could be anywhere from 10 to 15 per cent, with terms yet to be finalised, the ....

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