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Sinclair Forecasts Media Revenue Decline For First Quarter

EVP-CFO Lucy Rutishauser: “First quarter’s core advertising is expected to be dragged down a single-digit percent versus first quarter of last year.” And Broadcasting President Robert Weisbord said: “Local was strong in January and February. The weakness we’re seeing is really on the national side. We continue to think that we’ll see that.” ....

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Sinclair Forecasts Fourth Quarter Growth

After reporting that third quarter media revenues grew 5%, excluding the decoupled regional sports networks, Sinclair Broadcast Group is forecasting even stronger growth in the current quarter. After adjusting for the cyber incident that reduced revenues in the fourth quarter of 2021, Sinclair is projecting revenues to rise by 10% to 12%. That includes another […] ....

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In Strong 1Q, Inflation Picks Up, But So Does Political

Prices are moving higher for most products. But is inflation a good thing or a bad thing for advertising? While analysts and broadcasters try to figure that out, one thing is certain: political advertising is on fire. E.W. Scripps President-CEO Adam Symson told analysts that inflation is one of the factors making this a good […] ....

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Sinclair Sees Political Pushing Rates Up

While core ad revenues were down 4% in the first quarter for Sinclair Broadcast Group, company executives noted that some TV and radio stations had been divested and EVP-CFO Lucy Rutishauser said pro forma core was up 3% and total advertising was up 7%. That pro forma analysis applies only to the broadcasting and other […] ....

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