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Political didn’t quite scale the heights it promised earlier this year for broadcasters, but it still brought windfalls as auto showed signs of a resurgence.
As inflation soars and talk of a recession swirls, television is enjoying a banner year for election-related ad sales. Political has been so hot that some TV groups are starting to say that their political revenues will set a record this year beating not just the previous mid-term election in 2018, but the 2020 […]
Prices are moving higher for most products. But is inflation a good thing or a bad thing for advertising? While analysts and broadcasters try to figure that out, one thing is certain: political advertising is on fire. E.W. Scripps President-CEO Adam Symson told analysts that inflation is one of the factors making this a good […]
Second quarter earnings saw ear-to-ear smiles on broadcasters’ faces with ad categories like services and sports betting continuing to lead the pack. “Advertisers [are] coming out of the woodwork,” Nexstar said.