it has now expanded to cisco and the piggly wiggly grocery store. as the economy worsened, the number of products was cut as a moore evaluated every job, including her own. and so management had to jump in and do everything. and that s when i went back to working in the oven again. she says it s no easy task. in fact, it can be a pretty slow process. while retail orders come in at any time, it can take months to agree on a wholesale deal. the wholesale shift has been a welcomed change for the charleston cookie company s executive pastry chef. the move means a little more mixing and baking, but the woman known as judy pop says this decision was key to survival. as anybody knows a bakery, wholesaling keeps it going. i was really excited when we got wholesaling. so i was more probably ecstatic
than anybody. she believes wholesaling does wonders for promoting charleston cookie s all-important brand. retail is retail. those are customers walking in. those are from the internet, word by mouth, pabut wholesalin you re going throughout the businesses of charleston or even outside of charleston. a more efficient keeps in check. keeping any leftover dough to a minimum. wholesale does differ from the retail, but every batch is made from the same recipe. charleston cookies which is. one thing is for certain, moore s original idea of running a 100% retail operation is no longer an economic reality. it may be the balance that we will have, whether i like it or not. obviously, the gifting business
judith moore launched the charleston cookie company in 2003 with one idea in mind. i thought i was running a cookie company. then i discovered we were running a gift company and the gifts happen to be cookies, really good cookies. it was brn out of moore s search for the perfect chocolate chip cookie. when she didn t find one, she decided to make her own. initially, the business thrived, especially on the retail side. thanks to the company s website, moore s cookies and brownies have even made their way around the globe. of course, that was then. now the retail business is down and moore is trying her hand with a new group of customers. what we re doing now is really emphasizing the wholesale aspect of our business until the retail recovers. for years, charleston cookie has sold wholesale to sanctuary hotel and dean and deluca.