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You & Mr. Jones Hires CTO to Increase Focus on Media Transparency

It's responding to advertisers' growing demand for transparency about where their ad dollars are going. ....

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What's with all the media pitches? Clients want agencies to be 'part of the fabric'

After the freeze of the pandemic, 2021 will see some major media reviews as clients look for ‘strategic partners’ / HBO
Facebook, Dyson and Coca-Cola are all currently reconsidering their global media accounts. But rather than simply being cyclical, these huge reviews suggest a pattern of brands trying to squeeze more out of their media partners amid Covid-19 shockwaves. So, what is it they actually want from a new school of planners and buyers?
2021 is looking to be a flashpoint for pitches. Brands with enormous spending power and vast portfolios – including Coca-Cola, Facebook and Dyson – are reviewing their global media accounts as the thaw from the pandemic continues. Unilever, too, is gearing up to put its North America and worldwide media buying accounts out to pitch. ....

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Media Moves: Tractor x Converse mural wows, Derby new M&G editor, Daily Maverick 168 expands distribution, Incubeta to maximise SA Tourism digital marketing

Media Moves: Tractor x Converse mural wows, Derby new M&G editor, Daily Maverick 168 expands distribution, Incubeta to maximise SA Tourism digital marketing
themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.

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