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CreatorIQ Adds AI To Influencer Marketing And Measurement Platform

CreatorIQ is adding natural language capabilities to its influencer-campaign suite, to track conversation about 9,000 brands by 450,000 of the most important creators.

Influencer marketing in beauty continues to surge with great EMEA promise says Tribe Dynamics

Content creators are creating more content across a wider variety of channels, and consumer engagement with this content is at an all-time high [Getty Images] The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist. US-headquartered influencer marketing analytics firm Tribe Dynamics specialised in tracking data on beauty, fashion and lifestyle content using a proprietary metric to measure online engagement of influencer content in these fields. And according to recent findings, beauty influencer content worldwide remained as important as ever.

Influencer marketing in beauty continues to surge with great EMEA promise says Tribe Dynamics

Influencer marketing in beauty continues to surge with great EMEA promise says Tribe Dynamics
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