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CreatorIQ to acquire influencer marketing analytics platform Tribe Dynamics
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CreatorIQ to acquire influencer marketing analytics platform Tribe Dynamics
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CreatorIQ Acquires Tribe Dynamics For Roughly $70 Million
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Content creators are creating more content across a wider variety of channels, and consumer engagement with this content is at an all-time high [Getty Images] The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.
US-headquartered influencer marketing analytics firm Tribe Dynamics specialised in tracking data on beauty, fashion and lifestyle content using a proprietary metric to measure online engagement of influencer content in these fields. And according to recent findings, beauty influencer content worldwide remained as important as ever.
Influencer marketing in beauty continues to surge with great EMEA promise says Tribe Dynamics
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