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Seven adds commercial data lead, names Adobe as latest data partner
May 3, 2021 10:06
Nine’s Dean La Rosa has joined Seven as the network’s new head of commercial data, with a remit to deliver commercial data solutions for customers and partners.
His hire coincides with a new data partnership between Seven and Adobe for the 7REDiQ audience intelligence platform.
Dean La Rosa
The new partnership with Adobe is part of the 7BYOD (Bring Your Own Data) product suite, which now connects over six million SWM-iDs with an Adobe ID.
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It will allow marketers to identify new customers from Seven’s signed-in base, and use insights for campaigns targeted across the network’s digital channels.
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