Misfits Market is opening its logistic system to perishable brands through a new service, as the company remains optimistic about the online grocery delivery market, company CEO and founder Abhi Ramesh told FoodNavigator-USA.
Online grocery shopping, first introduced to the U.S. in the late 1980s, was slow to build a following among consumers who readily turned to the internet to order books, electronics, clothing and shoes. Until, that is, COVID-19 struck.
Then, whether for practical reasons (stay-at-home mandates) or health and safety concerns (before wide vaccine availability), online grocery shopping skyrocketed.