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John Battelle's Search Blog It's Time To Call Out Fraud In The Adtech Ecosystem

As part of research I'm doing both for the book and for my upcoming conference (the CM Summit, more on that soon), I've been in pretty extensive conversations lately with dozens of key players in the advertising technology industry. I find the ecosystem that has developed  to be fascinating, complex, and ripe with opportunity (and… ....

Brian Okelly , Walter Knapp , Federated Media ,

Mumbrella360: The dirty truth about digital advertising

Mumbrella360: The dirty truth about digital advertising
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

June Cheung , Brian Okelly , Australian Association Of National Advertisers , Briano Kelly , Australian Association , National Advertisers ,