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Olympics brings on its first beer brand as a global sponsor — Budweiser's AB InBev

The International Olympic Committee has signed Anheuser-Busch InBev as the first beer brand in the 40-year history of its sponsorship program, which earns billions of dollars for the organization and international sports. The deal was announced Friday by the IOC and AB InBev — the Belgium-based brewing giant whose brands include Budweiser, Corona, Michelob and Modelo — for the next three Summer and Winter Games. The Paris Olympics open on July 26, and the deal also includes the 2026 Winter Games in northern Italy, then — the likely prize asset — the Los Angeles Olympics in 2028. ....

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Regina breweries seeing demand for mocktails, non-alcoholic drinks

As more bars and breweries across Canada are seeing the trend of mocktails and non-alcoholic beverages grow, some Regina businesses are adding to their menus. ....

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