Olympics brings on its first beer brand as a global sponsor

The International Olympic Committee has signed Anheuser-Busch InBev as the first beer brand in the 40-year history of its sponsorship program, which earns billions of dollars for the organization and international sports. The deal was announced Friday by the IOC and AB InBev — the Belgium-based brewing giant whose brands include Budweiser, Corona, Michelob and Modelo — for the next three Summer and Winter Games. The Paris Olympics open on July 26, and the deal also includes the 2026 Winter Games in northern Italy, then — the likely prize asset — the Los Angeles Olympics in 2028.

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