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Industry leaders reflect on CES 2024, divulge their top takeaways

Industry leaders reflect on CES 2024, divulge their top takeaways
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Brent Buntin , Amy Carvajal , Katie Richling , Michael Kassan , Media Monks ,

24 agency leaders reveal their 2024 new business strategies

24 agency leaders reveal their 2024 new business strategies
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Pedro Martins , George Sargent , Katy Hendricks , Gemma Robson , Chris Woodward , Mike Khouri , Tanya Whitehouse , Hannah Partridge , Kat Shafer , Ashley Bolser , David Chandler , Hannah Baker , Meghan Labot , Andrew Southcott , Mark Weinfeld , Hill Holliday , Dave Bennett , Jamie Sundheim , James Fox , Brent Buntin , Henry Fernandez , James Smith , Daniel Romano , Powell Communications , Media Agency Briefing , Arnold Worldwide ,

Arguing For Ad Spend Doesn't Have To Be An Uphill Struggle. Here Are 12 Fresh Approaches

As more and more advertising spend is directed towards digital media, agencies face an uphill battle pitching for higher levels of investment. We speak to indie and network leaders about how they approach the problem. ....

United Kingdom , Wunderman Thompson , Brent Buntin , Sid Mcgrath , Chris Woodward , Stevie Archer , Ed Mclarnon , Andrew Southcott , Richard Clay , Steve Hastings , Sarah Baumann , Justine Oneill , Captivate Group , Mc Saatchi Group , Media Agency Briefing , Zenith United Kingdom , Analytic Partners , Paul Dyson , How Do You Solvea Problem Like , Gency Models ,