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'Purpose-built Brands': We Don't Want To Buy From Brands; We Want To Experience Them

Zone’s Gokce Ince outlines a vision for a new kind of ‘purpose-built’ brand: one that understands its three-dimensional relationship with consumers as one that’s experiential, not purely transactional.

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Why Has The Advertising Standards Council Of India Set New Charity Guidelines?

We catch up with the regulatory body’s chief exec, Manisha Kapoor, to hear the reasons behind the Mumbai-headquartered ASCI’s new rules.

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CMOs Are Paralyzed By Ethical Issues In Marketing. For Interbrand, That Means Big Business

Brand leaders are increasingly likely to be fired for the handling of ethical issues rather than business performance. This Omnicom-owned agency wants to help them avoid that.

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vivo enunciates its brand purpose in its latest campaign

Conceptualised by FCB India, the film is a montage that revolves around three stories.

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vivo enunciates its purpose in its new brand campaign

vivo enunciates its purpose in its new brand campaign
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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