Google has emerged as the most meaningful brand in India, followed by Amazon and YouTube, according to a report by Havas. The study, which surveyed over 91,000 people across 10 markets and 42 categories, found that 73% of brands could disappear without consumers caring, and 67% of people expressed a preference for purpose-focused brands over profit-driven ones. The report also highlighted the importance of catering to Gen Z consumers, who value positivity and self-expression.
What makes advertising agencies and marketers from across the world flock to Cannes every year? Beyond the many attractions of the French Riviera is the coveted Lion at the International Festival of Creativity and its roar is louder than ever.
Apple and CALM Each Take a Cannes Lions Film Grand Prix, Honoring Both Humor and Purpose adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
Best Media Info: Leo Burnett Mumbai led the shortlists announced on Tuesday bagging four nominations followed by Ogilvy Mumbai with three shortlists| Cannes Lions 2023 News
Best Media Info: DDB Mudra, Bangalore won the Grand Prix while Flibbr Consulting Services, Mumbai and Lowe Lintas, Mumbai bagged one gold each| Advertising News