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Top News In Brand Metrics Today - Breaking & Trending Today

OMD's Daniel Vines: "It Was Clear That Paramount Is Looking Well Beyond 2024"

OMD's Performance and Operations Director, OMD Sydney, Daniel Vines, shares his thoughts on the Paramount upfronts that have been taking place in Sydney this week. ....

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Consumers Pay 4X More Attention to CTV Ads When They Are Contextually Targeted with Artificial Intelligence

Consumers Pay 4X More Attention to CTV Ads When They Are Contextually Targeted with Artificial Intelligence
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

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Study: AI Contextual Targeting Boosts Consumers Ad Recall by 4X

Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study ....

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Paramount Upfront - Measurement tools for advertisers

Proof of performance. ....

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65% consumers want brands to wow them, reveals Wunderman Thompson report: Best Media Info

Best Media Info: The Age of Re-enchantment report outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world| Marketing News ....

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