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How AI can increase connected TV ad attention

How AI can increase connected TV ad attention
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

Alliance For Video , Video Level Contextual Advertising ,

Consumers Pay 4X More Attention to CTV Ads When They Are Contextually Targeted with Artificial Intelligence

Consumers Pay 4X More Attention to CTV Ads When They Are Contextually Targeted with Artificial Intelligence
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

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Study: AI Contextual Targeting Boosts Consumers Ad Recall by 4X

Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study ....

Matt Duffy , Rohan Castelino , Mike Renfro , Amit Nigam , Alliance For Video , Video Level Contextual Advertising , Artificial Intelligence , Viewer Attention , Brand Metrics ,