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India's brand value: What are the stakes of rebranding a country's name? | Opinions

India's brand value: What are the stakes of rebranding a country's name? | Opinions
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New Delhi , Harish Bijoor , Soumitra Patnekar , Prathap Suthan , Jayshree Sundar , Sundar Pichai , Leo Burnett , Narendra Modi , Campaign India , Indian Prime Minister Narendra Modi , Bang In The , Brand Idea , While Bharat , Brand India ,

Hindware reinforces brand strength with 'Thoughtful vs Beautiful' debate

The film showcases innovative performance led solutions from the brand.
24 Jan, 2021 - 11:15 AM IST | By indiantelevision.com Team
New Delhi: Bathware brand Hindware has kickstarted 2021 with its new brand campaign ‘Thoughtful is Beautiful.’ The new campaign is first-of-its-kind in the category, and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies.
Conceptualised by MagicCircle Communications, the films redefine the category convention, treating beauty as table stakes while starting a conversation that reinforces the brand’s inherent strength of innovations through technology.
Directed by Karan Shetty and produced by Fingerprint Films, the ads are centered on the playful and relatable one-upmanship of a millennial couple. In the launch film, the husband’s sister unknowingly becoming part of the couple’s ‘Thoughtful VS Beautiful’ debate regarding th ....

New Delhi , Karan Shetty , Charu Malhotra , Brilloca Ltd , Magiccircle Communications , Fingerprint Films , Brand Idea , Sudhanshu Pokhriyal , புதியது டெல்ஹி , கரண் ஷெட்டி , சாறு மல்ஹோத்ரா , கைரேகை படங்கள் , பிராண்ட் யோசனை , சூதன்ஷு பொக்கிரியால் ,

Detailed text transcripts for TV channel - MSNBC - 20181229:12:49:00

that inch chas your branding. it changes the way we think about it andfeep. we ve look at it. everything should be something you talk about to one the. everything you do as a company should be something that people want to talk about with their friending over drink that so you don t want to talk about the grlt peels on the piece of luggage. people want to talk about their experiences, how it fits into their life, the trip they took it on, how it made their experience better. so we looked at all of the markets and branding communications through the lens. was there any discussion, no, we need to focus on the features, no, we need to talk about the bigger brand idea? i think there s a tame and place for both. when we re talking to press and ....

Al L , Brand Idea ,

Detailed text transcripts for TV channel - MSNBC - 20181208:12:49:00

that changes everything. we re not a luggage brand. it charchls the way we think about it and other people talk about it. no one wants to talk about it. it should be something you talk about to one of your friends. that is the best. this is another point i want to talk about. just repeat that again. erring everything you do as a company should be something people want to talk about with their friends over drinks. so you do not want to talk about the grit materieat materi no. they want to talk how it fits into their life, how it made their experience better. so we looked at all of our marketing and branding communications through that lens. was there any discussion about the features or the bigger brand idea? i think that s a time and place for both. ....

Luggage Brand , Al L , Materieat Materi No , Brand Idea ,

Detailed text transcripts for TV channel - MSNBC - 20181202:12:50:00

About, no, we need to focus on the features, no, we need to talk about this bigger brand idea? i think there s a time and place for both. i think when we are talking to press or we re talking to customers on instagram, we want to talk about travel. feelings and the emotions that come with everything and that experience. but when someone s on our product page, ready to buy that suitcase, that s when we talk about the features and talk about what you re really getting and why it s ultimately better than any product out there. right. and there are a lot of luggage companies, too, who have gone by the wayside. why do you have the staying power when those don t? i think it s the brand and the story-telling aspect. obviously, we re very proud of the product we ve created. it has a lifetime weren t. people rave about it. it has great reviews. but there s there s good luggage out there. and at the end of the day, we are now living in a time when people want to be proud to identify ....

Brand Idea , Product Page , Luggage Companies , Don T , Staying Power , Story Telling Aspect , Lifetime Weren T , The Wayside ,