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MSNBCW Your Business December 2, 2018 12:30:00

Technology should feel effortless. Like magic. At comcast, its my job to develop, apps and tools that simplify your experience. My name is mike, im in Product Development at comcast. Were working to make things simple, easy and awesome. Good morning. Coming up on msnbcs your business his father fired him 20 years ago, but now hes back running his family owned model airplane business. Well tell you what hes done to move the company forward. Kiersten becomes a Business Owner by turning her love for whisky into a brand. And shopify tries to turnBusiness Owners into selling their brands. Msnbc your business is sponsored by american express. Dont do business without it. Your business is sponsored by american express. Dont do business without it. Hi there, everyone. Im j. J. Ramburg and welcome to your business, the show ....

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Detailed text transcripts for TV channel - MSNBC - 20181202:12:50:00

About, no, we need to focus on the features, no, we need to talk about this bigger brand idea? i think there s a time and place for both. i think when we are talking to press or we re talking to customers on instagram, we want to talk about travel. feelings and the emotions that come with everything and that experience. but when someone s on our product page, ready to buy that suitcase, that s when we talk about the features and talk about what you re really getting and why it s ultimately better than any product out there. right. and there are a lot of luggage companies, too, who have gone by the wayside. why do you have the staying power when those don t? i think it s the brand and the story-telling aspect. obviously, we re very proud of the product we ve created. it has a lifetime weren t. people rave about it. it has great reviews. but there s there s good luggage out there. and at the end of the day, we are now living in a time when people want to be proud to identify ....

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