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Barbie This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Barbie sales have soared in the pandemic, its worldwide gross billings up 19% in the fourth quarter. The results reversed a years-long slump in sales. They also followed the brand s efforts to diversify its product and marketing. When the world went into lockdown in March 2020, Roshni Mahtani Cheung worried about the psychological toll on her 4-year-old daughter, who was feeling isolated with no one to play with. So she incorporated Barbie into her daughter s homeschool curriculum. The dolls became her new friends and playmates she would wake up and reenact circle time with all of her dolls, said Cheung, the Singapore-based founder of parenting website theAsianparent.com. It also added creative and dramatic play to our usual routine, as she created backstories for each of the d ....
What Is YouTube CPM? [+ Why It Matters] With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising which means, if you re a YouTube creator, there are plenty of opportunities for you to make money off the platform. For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM. Along with increasing your revenue, CPM is a strong indicator that your content is valuable, and helps you identify businesses with whom you may want to partner down the road. Whether you ve been a YouTube creator for years or are just starting out, CPM is an important metric to understand to ensure you re maximizing YouTube s potential as a revenue generator. ....
In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation For the electric Volkswagen ID.4, Johannes Leonardo blends history with innovation VW, which is looking to win over consumers following its emissions scandal, has released a new spot for its latest electric vehicle. Volkswagen January 15, 2021 Car brand Volkswagen taken a look back through history as inspiration for its latest cinematic spot “The Wheel,” which promotes its new electric model as like the latest step in the evolution of transportation. ....
Bank of America: Google to Have Bigger Stock Recovery than Facebook in 2021 Dec 18 2020 · 11:07 UTC by Mercy Tukiya Mutanya · 3 min read Photo: Shutterstock You have successfully joined our subscriber list. Bank of America predicts that Alphabet will experience better stock recovery than its FAANG peer Facebook in 2021. The Bank of America on Wednesday said that Alphabet Inc, the parent company of Google, stock (NASDAQ: GOOGL) will have a bigger stock recovery than online advertising counterpart Facebook Inc (NASDAQ: FB) as the world gets back on its feet following a COVID-19 vaccine roll-out the first half of 2021. This was in an overview of prospects for cyber-giants like Alphabet Inc’s Google, Facebook, Twitter Inc (NYSE: TWTR), Snap Inc (NYSE: SNAP) and Pinterest Inc (NYSE: PINS) in 2021. Elements like the Covid vaccine, regulatory changes and Apple’s IDFA privacy change are expected to affect the companies’ stock performance. ....