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Barbie This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Barbie sales have soared in the pandemic, its worldwide gross billings up 19% in the fourth quarter. The results reversed a years-long slump in sales. They also followed the brand s efforts to diversify its product and marketing. When the world went into lockdown in March 2020, Roshni Mahtani Cheung worried about the psychological toll on her 4-year-old daughter, who was feeling isolated with no one to play with. So she incorporated Barbie into her daughter s homeschool curriculum. The dolls became her new friends and playmates she would wake up and reenact circle time with all of her dolls, said Cheung, the Singapore-based founder of parenting website theAsianparent.com. It also added creative and dramatic play to our usual routine, as she created backstories for each of the d ....
Close icon Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. MyPillow CEO Mike Lindell is one of Trump s last defenders. Could that destroy the pillow company? MyPillow; Chris J Ratcliffe/Getty Images; Stephen Maturen/Getty Images; Samantha Lee/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now. MyPillow CEO Mike Lindell is one of Trump s final defenders, pushing baseless voter-fraud conspiracy theories. Insiders say Lindell has striking similarities to Trump as a brash CEO obsessed with his own brand. Lindell said supporting Trump drove off-the-charts sales. Now the tide might be turning. ....