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Top News In Brand Activism Today - Breaking & Trending Today

Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals

Companies are increasingly taking a stand on social and political issues, but they risk alienating customers in the process. Are other brands learning how to benefit from the backlash? ....

Colin Kaepernick , Dollar Shave Club , From Nike , Best Men Can , Under Armour , Brand Activism , Ew Zealand Stories ,

Putting the lived experience back in brand representation

Putting the lived experience back in brand representation
warc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from warc.com Daily Mail and Mail on Sunday newspapers.

Caroline Wang , Keith Cartwright , Todd Sampson , Purpose Incorporated , Uncommon Kind , Jenn Chin , Global Link , Global Monitor , Micellar Water , Brand Activism , First Nations ,

WARC turns spotlight on Brand Activism in India; expands its team in India

WARC turns spotlight on Brand Activism in India; expands its team in India
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Ed Pank , Ankit Singh , Suraja Kishore , Puneet Das , Ajeeta Bharadwaj , Kunal Sinha , Malcolm Raphael , Biprorshee Das , Brand Activism , Principal Consultant , Iwaton Consultancy , Managing Director , India Editor , Spotlight India , Tata Tea , Senior Vice President , Creative Strategy , Teach India , Global Trends , Chief Strategy Officer , Leo Burnett Delhi , Southeast Asia , எட் பங்க் , அங்கித் சிங் , சூராஜா கிஷோர் , பூணீட் தாஸ் ,

5 Tactics to Foster a More Inclusive Internal Workplace

(iStock.com/PeopleImages)
In the wake of George Floyd’s murder over the summer, Corporate America united to send a resounding message to consumers, employees and suppliers: we need to do more and better to uplift the Black community, and corporations must play a more pivotal role.
By mid-2020, over 1,000 organizations including Proctor & Gamble, Nike, Coca-Cola and Sephora to name a few, joined hundreds of small businesses in pledging public support for solving racial inequity through donations, hiring, retention, promotions, training, grants and beyond. While an all-the-above strategy is welcomed to usher in a new generation of leaders who reflect the rising majority-minority in the United States, can commitments alone change an internal corporate culture? And most importantly, how do Black employees and executives ensure that new allies remain steadfast and focused on a change agenda that will ultimately boost business growth? ....

United States , Adam Smith , Mellody Hobson , Ursula Burns , George Floyd , Ibrahm Kendi , Robertf Smith , John Rice , Rashad Robinson , Claud Anderson , Columbia University , Mckinsey Institute For Black Economic Mobility , A Firm , A Hive Effect Througha Community , Jp Morgan Chase , Corporate America , Brand Activism , Black Lives Matter , Hive Effect Through , Mckinsey Institute , Black Economic Mobility , Clear Line , Vista Equity Partners , Economic Outcomes , Management Leadership , Susan Rice ,