Reebok’s sales peaked at $3.2 billion in 2004 and have shrunk to $1.4 billion in 2020. However, the brand was able to deliver growth for the majority of the 14 years under the ownership of Adidas and profitability ended being the main challenge toward the end. SGB Executive takes a look back at the brand's ups and downs since being acquired by Adidas in 2016.
Reebok is gaining the talks as it is about to be sold to Authentic Brands Group for $2.5 Billion. It may hike the interests of the sneaker buyers to see something more.
German sportswear giant Adidas said it has agreed to sell its ailing Reebok unit to the US company Authentic Brands Group in a deal worth 2.1 billion euros ($2.5 billion)
adidas' Reebok Sale: Why It's Good News for the Boston-Brand highsnobiety.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from highsnobiety.com Daily Mail and Mail on Sunday newspapers.
Adidas to sell Reebok to US firm Authentic Brands Group indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.