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Mackenthun s Launches eGrowcery Digital Solutions to Boost Customer Engagement and Add Capabilities

Mackenthun s Launches eGrowcery Digital Solutions to Boost Customer Engagement and Add Capabilities
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Samaaro raises Seed Funding to empower B2B Event Marketers

Bengaluru (Karnataka) [India], December 26 (ANI/BusinessWire India): Bengaluru-based Samaaro, a B2B event-marketing SaaS platform has raised seed funding round, led by SucSEED Indovation Fund with participation from Silver Needle Ventures Fund, The Chennai Angels, Lead Angels, Ankit Mehrotra (Founder, Dineout), Khalid Qazi (VP, Swiggy) and other eminent angel investors. The round also saw follow-on participation from the existing angels of their last round - Kedar Gavane, Shreya Ghorawat and Chaitanya Kalipatnapu. With the vision to help brands across the globe drive higher ROI from events, Samaaro aims to become an integral part of their marketing stack and maximize business growth for them. Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events. The platform empowers B2B companies who host or participate in events to create an amazing brand experience and generate busi

Five Trends to Boost Customer Engagement and Position for Business Growth

Five Trends to Boost Customer Engagement and Position for Business Growth The coronavirus pandemic has fundamentally changed a customer service landscape that was already in flux. Prior to COVID-19, businesses were beginning to shift toward a digital, omni-channel approach that emphasized customer service and engagement. The pandemic has accelerated that shift, and businesses that hope to survive need to be laser focused on their customers needs. The result has been a number of trends in the call center and customer service landscape that aim to boost engagement along with value-based growth. Businesses that hope to succeed post-pandemic must be focused on creating new revenue opportunities while also improving their levels of customer service  and engagement.

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