Inside the mind of Asia’s Top Outstanding Youth Marketer, Md Tajdin Hassan
Photo: Star
Sadi Mohammad Shahnewaz
Sadi Mohammad Shahnewaz
Asia Marketing Federation (AMF) is a collaboration platform for all marketing federations in Asia, working towards strengthening the Asian marketing fraternity.
The organisation has awarded its prestigious YWN Marketing Excellence Award 2020 to The Daily Star s Head of Marketing, Md Tajdin Hassan.
Tajdin won the award under the Top Outstanding Youth Marketer of the Year category. He was featured this year in The Washington Post, Yahoo News, INMA, GXpress, among other prestigious platforms for his groundbreaking prowess in the field.
How a digital campaign drove community engagement for a Bangladesh daily
2020-12-18. The Daily Star, the largest English daily in Bangladesh, launched a campaign called âBondhutte Bondiâ (Locked by Friendship) to increase its audiences’ engagement during the lockdown period.
| December 18, 2020
By Naurin Jahan Rinta
The coronavirus induced lockdown posed multiple challenges before publishers. The decline of community engagement and lack of human interactions were two main stumble blocks many of them faced. But on a more positive note, âevery crisis is a new opportunityâ. The crisis offered publishers the scope to get more creative and to find ways to engage their audience on the digital platform. Thatâs what The Daily Star, the largest English daily in Bangladesh, did during the lockdown period through a campaign called âBondhutte Bondiâ (Locked by Friendship).Â