The country's leading English newspaper, The Daily Star, yesterday celebrated its Staff Day with the slogan "Glorious 50 Years of Independence; Courageous 30 Years of journalism". The two-and-half-hour long programme was hosted virtually from The Daily Star Centre in the capital to mark its 30th founding anniversary. The programme began with a tribute to the memory of late
How a digital campaign drove community engagement for a Bangladesh daily
2020-12-18. The Daily Star, the largest English daily in Bangladesh, launched a campaign called âBondhutte Bondiâ (Locked by Friendship) to increase its audiences’ engagement during the lockdown period.
| December 18, 2020
By Naurin Jahan Rinta
The coronavirus induced lockdown posed multiple challenges before publishers. The decline of community engagement and lack of human interactions were two main stumble blocks many of them faced. But on a more positive note, âevery crisis is a new opportunityâ. The crisis offered publishers the scope to get more creative and to find ways to engage their audience on the digital platform. Thatâs what The Daily Star, the largest English daily in Bangladesh, did during the lockdown period through a campaign called âBondhutte Bondiâ (Locked by Friendship).Â